Andrea Kates is a Silicon Valley-based expert at successfully moving innovation to revenue, while building Maximum Value Ecosystems. She trains innovation leaders on how to Get to Next.
For 20 years she’s led bold initiatives in virtually every sector and every geography that help companies figure out where to place their bets on emerging products, services, and technologies and to scale dynamic business models. In essence: How to disrupt before being disrupted, avoid the blindside and get ahead of the future?
Andrea developed two unique methodologies to equip leaders with novel tools for transformation:
Her first book, Find Your Next focuses on how companies like PF Chang’s, IndieGoGo, GM, Hyatt, GE, and Autodesk applied cross-industry insights to capture new markets.
Today, Andrea works with leaders to activate innovation, with a practical set of steps called: Get to Next.
Get To Next provides an end-to-end operating system for innovation at scale based on five critical leadership proficiencies: ENVISION, EXPAND, BUILD, ENGAGE, ACTIVATE.
Andrea was the CEO of a Silicon Valley SaaS company that pioneered the application of the lean startup process with more than 13,000 corporate teams. She has spearheaded significant transformation in financial services/fintech (SuMi Trust—blockchain, Allstate, AIG, Citi), mobility (Ford US + China, GM, Audi), manufacturing/energy (ABB, Ecopetrol, Shell-Asia Pacific + Europe), technology/mobile (Fujitsu, Intel, 3M, HP, Cisco, Siemens); healthcare/biotech (Atrium Health, Mayo Clinic Ventures, Roche), B2C consumer goods/hospitality (United Airlines, P&G, Hyatt, Stitch Fix, Phocuswright, Sodexo, ALFA-Middle East, JLL) and the Future of Work (Unispace, Global Skills Day community).
Experience as KEYNOTE SPEAKER: TED main stage, Aspen Ideas Festival, CXO Forum in Tokyo, Dubai 2020, Rueda de Innovación (Bogota). INNOVATOR IN RESIDENCE: Cisco, eLab@Princeton University, Silicon Valley Digital Business College, Hitotsubashi University, and Business Institute Denmark. BOARD MEMBER: OpenFinance Mexico, Copenhagen Fintech (4+ unicorns in 4 years) ADVISOR to Stanford’s Institute on Responsible Digital Leadership and Shimizu (Japan).
RECENT PUBLICATIONS: Harvard Business Review: Principles to Guide Your Digital Transformation