Niclas Persson

CEO & Co-Founder at Deedster

Niclas is the CEO of Deedster, a Swedish impact-driven fintech company. Niclas is a seasoned executive and entrepreneur with more than 20 years experience in the global capital markets industry, working with world leading software solutions and managing growing global teams within product and professional services. He founded, scaled and sold a high-profile fintech consultancy company in 2010. In 2016, he co-founded Deedster, a digital platform that uses data, insights and gamification to engage individuals, banks and corporates to accelerate their efforts to halting climate change. With the SaaS-solution Deedster Retail, he is reimagining the future of banking and the role the financial sector will need to play in the climate transition.