Sophie Bohr Grønbæk is the CEO and co-founder of Copenhagen insurtech startup Undo. With her team she is following a mission to empower young people by making insurance fair, intuitive and user friendly. Undo was founded in 2017 and is now a successful scale-up with 50 employees, 30.000 customers, and more than 50 mio DKK GWP. Sophie was previously Managing Director of the Scandinavian startup platform the Hub, and before then a senior consultant at QVARTZ. Sophie has a background in molecular biology and neuroscience.